London Radley announces partnership with Poldark actress Eleanor Tomlinson

radley london sale
radley london sale

Accessories brand Radley London has announced an exciting new collaboration with Poldark actress Eleanor Tomlinson.

Not only did they launch the stylish bag collection Eleanor Edit, but the actress was also the first brand ambassador for the Radley Spirit campaign.

Inspired by motivated women living in their own way of life, the Radley Spirit campaign reflects the bold women who wear their own designs.

radley london sale
radley london sale

Justin Stead, CEO of Radley London, explained: “Eleanor Tomlinson has always been a natural breeder of Radley London and has always been a loyal supporter of the brand. She also represents everything the new Radley Spirit movement represents: a confident, independent spirit, Not afraid of yourself, breaking through the boundaries outside of performances and work.

“Eleanor also grew up in the country and has a special love for dogs. This is an important part of Radley’s London DNA and another reason why we chose her as an ambassador.”

radley london sale
radley london sale

The collection consists of easy-to-wear bags made of Italian leather, including saddle and wandering style bags and the heroic Eleanor bag – a messenger bag that is perfect for everyday wear.

There are three different color combinations to choose from (red, black and playful leopard), which costs £199. This is an investment, and one season and one season, you will find a lot of wear and tear.

radley london sale
radley london sale

As one of the most popular shows in the United States, her signature red hair and creamy porcelain skin color makes it easy for her to understand why Eleanor is the ideal choice for this typical British brand.

But animal lover Eleanor is also very happy to be with Radley.

She commented: “I am very happy to be the brand ambassador of Radley London! These collections are beautifully crafted, unique and colorful, and reasonably priced. I have been a fan of the brand for many years, especially like their care and well-being for dogs. stand by.”

radley london sale
radley london sale

Prices range from £39 to £89. From February 10th, Eleanor Edit was purchased at, and from February 18th, bags were picked up in stores across the country.

Will you shop for a new collection?

Retailer Insights How China Becomes a Key Market for Radley

Justin Stead, CEO, wrote that when Radley was acquired by private equity firm Bregal Freshstream in 2016, the business had established a good foundation in the UK but was underrepresented internationally.

When Radley was acquired by private equity firm Bregal Freshstream in 2016, the handbag brand is mature in the UK, but international representation is not enough. With this in mind, we identified several key markets that we believe have strong potential: China, the United States, Japan and Australia. As the world’s largest luxury market, China is vital. We launched on Tmall in China on [Alibaba’s China e-commerce platform] in 2017 and made its debut in Jingdong last week.

radley london sale
radley london sale

We have a clear opportunity to stand out through our products, London, the Scottie Dog logo and the brand’s playful features. This is especially important in China because the market is so saturated. It is important to provide a point of difference and provide customers with reasons to shop.

That is to say, we are careful not to overuse it from the beginning. Many companies have suffered losses due to excessive investment without fully understanding Chinese consumers. The initial sales targets we set are realistic and sensible.

First, our focus is on harnessing the growing purchasing power of the Chinese middle class, which is driving people’s interest in more quality goods and ensuring that Radley’s investments are low risk. Doing business in such a crowded and rapidly changing space requires companies to have a deep understanding of who their customers are, what the brand represents and how to differentiate them from their competitors.

Radley’s goal is to create a consistent brand that delivers superior quality and value and wins people’s trust. Our digital marketing strategy plays a key role in delivering brand stories and information to Chinese customers and enables us to connect with them. We have further strengthened this by engaging in culturally relevant activities such as the Lunar New Year, as they provide an interesting opportunity to create a specific, customized or limited edition product line to commemorate this day and interact with Chinese consumers. .

Developing a successful fashion business in China takes time, concentration and expertise, from local knowledge and nuances to speaking the language. The most important advice I can offer to retailers is to be patient.

We have experienced multiple challenges, but the biggest challenge is to identify the right products for Chinese consumers. There are a total of 30 municipalities and provinces, each with its own culture – from the north to the south, the style preferences are very different. Size, color, handling and small logos need to be considered. One size is not entirely suitable for the Chinese market, and it takes some time to install properly.

Although the economic slowdown has not affected Radley, we are ensuring the development of China’s business by finding suitable platforms and partners. It is critical to have strong partners on our trustworthy basis to implement our strategy.

We chose Alibaba in 2017 because the company reported a weekly increase in searches for Radley products on its platform. Not only did they help us improve Radley’s influence in China, but it also gave us a deeper understanding of the market, shoppers and their habits. This is especially important in the first year of trading there, because we have limited knowledge of the market.

We will vigorously develop online business in China. We plan to open the Tmall domestic store in early October, open the global store in China last week, and then open a domestic JD store in China. and are also in the plan for the second half of this fiscal year.

We also plan to build a physical store, but we need to find the right partner. Expansion is a continuous learning curve that requires a comprehensive understanding of Chinese consumers and their product needs. We still know nothing about it: it’s an ongoing process, but it’s critical to Radley’s continued success.

Bicester Village RADLEY

RADLEY is a popular brand in the UK. The small wallet is super cute, especially the puppy logo, which easily captures the hearts of the girls and is also very suitable for the Year of the Dog.

The discount of is still very good. I bought a passport holder that I liked for a long time. It is very practical. In addition to the passport, you can put the card, put money, and so on. There are a lot of compartments on the back of the passport bag. Can also put things and only sell for 22 pounds

The red card was bought in Cambridge. It was suddenly discounted and it was super cheap. It cost only £17. The original price was £29. The wine was red and the color was very versatile. It could be hung on other bags and decorated. very nice

When I was shopping in Cambridge in the New Year, I saw that their family still had a dog year limit. The red puppy-shaped bag was so cute to the explosion.

Strongly push Radleys Tote package

Push Radley’s Tote bag! The perfect replacement for Longchamp

A total of four colors, black, gray, burgundy and navy, I entered black, and now the official website seems to be no black. The outer layer of the bag is nylon, the inner layer seems to be leather (looking like, but not sure, not very familiar with the skin), the strap is leather

On the outside, the orange-pink strap makes the black bag look brighter, not so dull, and there is a gentle aura in the atmosphere. The one that hit me the most is the label logo of the front Radley and the small round puppy logo on the back! Super low-key cute has connotation

In detail, the back of the bag (I think it is the back, I don’t know how to divide the front and back of this bag) There is a small pocket, I usually put the phone and student ID in it, because it is used more, it is convenient to pick up. There is a small compartment and a keychain in the bag. In the small compartment, I put a small thing like a hand cream card bag. It is easy to find. The keychain is not very useful for me.

Focus! ! Capacity! This bag is really super loaded! (See Figure 5 and Figure 6 for details.) Usually, you need to load more things in class, but if you wear clothes that are more suitable for ladies with a casual shoulder bag, this bag is the first choice! With a coat completely ok!

If you don’t have a lot of things, you can fold the bag into Figure 7. Anyway, the bag is soft, just play it.

In short, Radley’s Tote’s own weight and light capacity is super practical, and it is not easy to hit the bag. Personally, it feels better than the bag, and the price is very high!

British radley bag

Local brand Local brand bags found in the UK, I have to say, I fell in love with it, compared with the bags of other major brands, this is definitely not expensive, the texture of the whole cowhide, the quality is not said, decided later I bought this brand for my bag.

Occasional discount, just a package that I recently needed

Radley Tote Bag

Radley British women’s bag lady retro black large zipper large capacity tote bag

Always wanted to buy a niche nylon tote bag, and finally chose radley (it seems to be Zhang Yuzhen endorsement)

The bag is quite big, it meets my daily class needs, and I am very light.

There is no choice of leather (because I am rough, it is easy to make a lot of small holes in the skin). There are three small pockets inside, and there is a pocket on the inside for easy mobile phone.

The logo little milk dog is super cute, and the other hanging bear is the first time I caught my own doll in my life.

A4 size paper, books can be boldly put in, super practical wild

Give yourself a suitable reason to change your bag when you change the season.

The MK bag used before was too heavy because of being dismissed, so I gave myself a suitable reason to change the bag when I changed the season.

I have been scouring for a long time, and I have been recommended this radley bag somehow.

Still quite eye-catching, at first glance, I was attracted by this puppy tag; I feel a little like the little Wang of Agatha, so I asked her again.

It turned out that this is a British niche brand, it is said that the grade is similar to the coach. Hesitated for a long time, and finally started.

After receiving it, it was found to be much lighter than the original bag. It has no burden on the back; the skin is light-skinned, so it is best not to touch sharp instruments when using it.

Capacity, everyday keys, mobile phones, folding wallets, etc. can still drop

The key point is that there are three small pockets on the outside of the bag, you can put some fine items into it, it is convenient to take it. This is still very important for the lazy.

I chose charcoal gray, the real thing, it is charcoal gray under natural light, it is a little purple under strong light.

British brand bag purchase link

Bags are always one of the most discussed topics for girls. In addition to the well-known Burberry, Coach, and Longchamp, there are many good bags with unique style and practicality.

1.Anya Hindmarch

2.Aspinal of london

3.Cambridge Satchel

4.C. Nicol

5.Honey and Toast London

6.Lulu Guinness

7.Charlotte Elizabeth

8.Grace Gordon


10.Cath Kidston


12.Beara Beara

13.Meli Melo



16.Orla Kiely

17.Vivienne Westwood

18.Sophie Hulme

19.Stella McCartney

20.Strathberry of Scotland